Rural Broadband Operators Poised to Enter the MVNO Market
September 14, 2023
- The days of offering consumers “triple play” bundles of cable TV, internet and home phone service are in the past. Taking their place are broadband and smartphone plan bundles.
- Wireless operators are deploying fixed wireless access (FWA) broadband service and bundling it with their smartphone plans. Large cable operators’ approach is to offer smartphone plans via a mobile virtual network operator (MVNO) model bundled with their fixed-line broadband services.
- Recent market data shows that consumers in urban and suburban markets are gravitating to these bundles, and rural broadband operators are taking notice.
- Many rural broadband operators are evaluating plans to offer smartphone services, and some are moving forward. Their aim is to either reduce churn, gain market share, or get ahead of what they believe will eventually be a standard offering.
Disclaimer: The information provided in this report is not intended to be investment, tax, or legal advice and should not be relied upon by recipients for such purposes. The information contained in this report has been compiled from what CoBank regards as reliable sources. However, CoBank does not make any representation or warranty regarding the content, and disclaims any responsibility for the information, materials, third-party opinions, and data included in this report. In no event will CoBank be liable for any decision made or actions taken by any person or persons relying on the information contained in this report.
Stay ahead of the game in your field. Subscribe today.
Get CoBank's industry-leading Knowledge Exchange research reports delivered straight to your inbox as soon as they're released.
Have a comment or question about these reports?
Contact CoBank's Knowledge Exchange team to ask questions, engage with analysts or receive additional information.