Shifting Ground: Mega Mergers to Realign Farm Supply
- Seed and crop protection rebate programs will change over the coming years due to mergers in the seed and crop protection industry.
- Agricultural retailer margins in the seed and crop protection segment can be thin, and often hinge on manufacturer rebates. Thus, many retailers will face critical operational decisions.
- Potential strategies in response to manufacturer rebate changes include exiting aspects of the crop protection or seed segment, developing retailer-branded products, or partnering with one manufacturer.
- Crop protection and seed industry mergers, and the resulting rebate program changes, could accelerate consolidation in the farm supply sector.
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