Broadband

Electric cooperatives bridge the rural-urban digital divide

Electric cooperatives got their start back in the 1930s with the mission of bringing electricity to the far corners of rural America. Now many of those same co-ops are bringing an equally vital service to their members: broadband communications.

Internet bandwidth is critical to rural healthcare, manufacturing, education and even farming. Broadband is also vital for residents who rely on the internet to stay connected with the rest of the world.

Why are electric cooperatives providing retail broadband to rural communities?

  • Deep expertise investing in long-term infrastructure
  • A history of meeting unmet needs for vital services
  • Strong brand recognition and a great reputation in the communities they serve
  • Broadband is a natural revenue enhancement for fiber deployed for smart grid infrastructure
We laid out a five year plan but have deviated from that plan a couple years in. I think CoBank’s ability to be flexible is one of the primary reasons we’ve been so successful.

Tom Howard, CEO/General Manager, Callaway Electric Cooperative

Key industry trends and observations from our banking team

  • Competition in rural broadband will intensify
    • Fixed-wireless access (FWA) continues to pressure fiber providers through aggressive pricing and bundled wireless offerings.
    • National carriers are using wireless plus home bundles to increase customer stickiness and reduce churn.
  • AI-driven infrastructure spending will reshape demand
    • Rising investments in AI and digital infrastructure will heighten expectations for high-capacity, low-latency fiber networks across rural markets.
    • Co-ops planning new builds or expansions must incorporate the long-term bandwidth needs of both residents and enterprise customers.
  • Market conditions will require sharper strategy
    • Co-ops will face increased pressure to refine build, partner, sell or buy decisions as the competitive landscape evolves.
    • Boards are encouraged to regularly review broadband positioning, including long-term operating model, capitalization strategy and market differentiation.
  • Expect a more selective M&A environment in 2026
    • Broadband valuations have normalized, and buyers are more disciplined—prioritizing high-quality footprints, strong take rates and operational efficiency.
    • Co-ops with maturing networks may encounter new opportunities to partner, merge, divest or expand strategically.
  • Co-ops will continue building on early stage success
    • Strong take-rates, mission alignment and fiber built for smart grid continue to make broadband a natural extension for many co-ops.
    • As competition increases, co-ops must maintain focus on service quality, local brand trust and community anchored value.
Offering reliability and modern services [like broadband] to our members is incredibly important to our mission. We are grateful to have a partner like CoBank – during the good times and especially when complex or urgent circumstances arise. We trust that they’ll get it done so we can be there for our members.

Romeo Reyes, CEO, The Satilla Rural Electric Membership Corporation

Contact

Christopher Shaffner
303-740-6525
cshaffner@cobank.com
Doran Dennis
Eastern Region
303-740-4336
ddennis@cobank.com
Seth Hart
Western Region
303-740-4076
shart@cobank.com
Tamra Reynolds
Southern Region
303-740-4034
treynolds@cobank.com