Jeff Johnston

Lead Economist, Communications

Jeff Johnston is a lead communications economist in CoBank’s Knowledge Exchange research division, where he focuses on the communications industry. His work revolves around identifying emerging technologies, business models, risks and opportunities within the industry, and providing strategic analyses to both internal and external stakeholders.

Prior to joining CoBank in 2018, Mr. Johnston was an equity analyst covering the tech, media and telecom sectors. Jeff has also held various senior management positions in the telecommunications industry. He earned his Bachelor of Science degree from York University and he is also CFA charterholder.

Reports

The U.S. economy is still performing well by most key measures. However, consumers, investors, companies and other market participants have become more wary about the near-term future with seemingly good reason.

Agriculture and its farmer cooperatives will face a challenging environment in 2019. Commodity markets have steadied, but resolution of ongoing trade disputes and completion of recently concluded trade negotiations will be critical to restoring optimism for the year ahead.
Many rural local exchange carriers, or LECs, face secular headwinds in their core business thanks to declining regulated revenues. These revenues have been under pressure for years given a variety of factors, particularly with the shift away from landline service in favor of wireless. 

FirstNet will enable rural wireless operators to evolve their business model with AT&T to a co-locate/backhaul structure versus just a roaming relationship, which opens the door to new long-term recurring revenue opportunities.

As rural telecom operators look for cost-effective ways to bridge the digital divide, 5G FWA has been identified as a potential solution. The issues deploying widespread fiber networks in rural markets are numerous and well documented, which has led to an estimated 25 million consumers without broadband access.