While 3 out of 4 consumers say they’re trying to avoid or limit sugar, demand is strong. GLP-1 drugs and emerging health trends, however, may change that.
Billy Roberts is senior economist for food and beverage in CoBank’s Knowledge Exchange research division. An expert in competitive intelligence and market landscape forecasting, Billy has more than 20 years of experience delivering actionable insights to a variety of food and beverage audiences. He came to CoBank from the consumer market research firm Mintel where he conducted qualitative and quantitative research on consumer attitudes and behaviors for an international client base of major global food and drink manufacturers, retailers, and ingredient and packaging suppliers.
Billy previously served as executive editor of business and new media at Prepared Foods/BNP media, a food industry news and trends magazine. He holds bachelors’ degrees in English and political science from University of Mobile.

