Jeff Johnston

The Bundle Battle: Why Rural Broadband Providers Must Pay Attention to Wireless

May 2025

Over the past few years, we’ve written about the growing appeal of bundling smartphone and home broadband services.

The Quarterly: Historic Shift in Trade Policy Risks Long-Term Loss of Trust

April 2025

Businesses and markets grossly underestimated the size and scope of the administration’s tariff policies.

The Co-Location Conundrum

January 2025

Data centers are the foundation of a digital economy but powering them is this decade’s challenge.

The Year Ahead: Forces That Will Shape the U.S. Rural Economy in 2025

December 2024

Broadband M&A Set to Grow with a Stronger Market and “Killer Bundle”

November 2024

Though valuations for privately owned broadband providers have remained relatively flat over the last 12 to18 months and below levels two or three years ago, overall investor and strategic buyer interest in the private broadband market remains strong.

Assessing the Cost of Serving Data Center Load in Ohio

November 2024

All eyes in the utility and data center worlds are on Ohio, as a precedent-setting electricity rate proposal from AEP plays out in the next few weeks.

Rising Electricity Demand, Supply Constraints Put AI Boom at Risk, Raise Worries Over Residential Rates

October 2024

Billions have been invested in generative AI with the expectation that big productivity gains will propel the U.S. economy in the years to come.

Could Data Centers be the Catalyst for Modernizing the U.S. Electric Grid?

September 2024

A new age of electricity growth is here. Data center demand growth is the most visible sign of the changing times, testing the ability of utility suppliers to keep pace.

As Inflation and Geopolitical Concerns Fade, Domestic Issues Come to the Fore

July 2024

The U.S. economy continues to perform reasonably well by most metrics, but the red-hot labor market of the last two years is finally cooling off.

The Rural Revolution is Coming as Generative AI Drives Hyperscale Data Centers

May 2024

Generative artificial intelligence has taken the data center market by storm and operators are scrambling to stand up new locations to meet its surging demand.

Sticky Inflation Puts Fed on the Horns of a Dilemma

April 2024

As we pointed out in our Year Ahead report in December, expectations that the Fed would cut rates six or seven times were completely irrational.

Shifting Signals Create Uncertainty for Rural Broadband Consolidation

March 2024

The cable and wireless industries have consolidated over the last 20-30 years to create scale and gain access to valuable nationwide spectrum. Observers are watching to see if history will repeat itself in a similar tech provider industry: the rural broadband market.

The Year Ahead: Forces That Will Shape the U.S. Rural Economy in 2024

December 2023

Despite multiple systemic shocks in recent years – COVID-19, trade conflict with China, the Russia-Ukraine war, surging inflation and interest rates – our economy has performed strongly.

Open Access Networks Poised to Turn up the Heat in the U.S. Broadband Market

October 2023

National wireless operators and institutional investors are embracing open access fiber networks, a new broadband business model that could disrupt the market. Open access fiber networks consist of a fiber network owner who sells wholesale access to multiple Internet Service Providers.

“Higher for Longer” a Drag on Rural Economy

October 2023

The Fed’s relentless 20-month attack on inflation has pushed long-term interest rates to their highest levels in years.

Rural Broadband Operators Poised to Enter the MVNO Market

September 2023

The latest communications bundle has gained traction with consumers and is forcing broadband and wireless operators to enter new markets. 

The Slowdown-Resistant Economy

July 2023

Despite predictions for a slowdown, the U.S. economy remains the envy of the world. Jobs are plentiful, asset values are near all-time highs, and consumers are spending

Slowdown in M&A Activity Does Little to Dent Private Valuations for US Communications Companies

June 2023

The feverish pace of M&A activity in the U.S. communications market has seen a considerable slowdown over the last 12 months.

Adapting to a Slowing Economy

April 2023

Effects from higher interest rates are permeating rural industries

Opportunity Awaits in the Rural Wireless Tower Business

February 2023

Providing wireless coverage in rural America has not been a priority for the national wireless operators as the limited market opportunity didn’t justify the cost to provide “urban like” coverage in remote parts of the country.

Inflation is Beginning to Loosen its Grip

January 2023

The war in Ukraine and inflation will remain the two biggest factors for commodity
markets in the first half of 2023. 

The Year Ahead: Forces That Will Shape the U.S. Rural Economy in 2023

December 2022

The Russia-Ukraine war, surging inflation, and an energy crisis joined the COVID-19 pandemic this year as major events defining the operating environment for U.S. companies. We can expect to feel the aftershocks in 2023. 

As Fixed Wireless Wreaks Havoc on Cable, are Smaller ISPs Next?

November 2022

The national wireless operators, most notably Verizon and T-Mobile, have been wreaking havoc on the internet business of cable companies. The wireless operators are looking for new growth opportunities and have set their sights on the home internet market. 

Niche for Now, Satellite Smartphones Could Answer the Call for Rural Connectivity

October 2022

Smartphones with satellite connectivity are generating quite the buzz in the wireless
market thanks to recent announcements from industry heavyweights including
Apple, T-Mobile, and Elon Musk’s SpaceX.

The Quarterly: Inflation Abundance, Commodity Shortage

October 2022

Despite ongoing impacts from Russia’s invasion of Ukraine and lingering supply chain
effects from the pandemic, the U.S. economy remains incredibly resilient.

Partnerships Are Key for Rural Telecom Operators in Burgeoning Edge Computing Market

October 2022

Edge computing is distributed information technology architecture where data is stored and/or processed at locations close to where the applications are being used.

5 Timely Trends Shaping Telecommunications into 2023

August 2022

Rural telecommunications are one of the most dynamic markets in the U.S. Here are five notable market-moving developments to watch. 

CoBank Quarterly: Clouds are Forming

July 2022

Fears of higher rates and weakening economic conditions
linger over the year’s second half.

How Co-ops Can Lead the Way for DIY On-Farm Broadband

May 2022

Although precision agriculture has been around for more than 25 years, the past decade has introduced advanced computing technologies such as data analytics, artificial intelligence, connected devices, robotics, and automation.

Big Gap in Valuations Puts Private Companies in Broadband Catbird Seat

March 2022

There has always been a valuation gap between public cable and private communication operators that offer internet, cable and phone services. Public equities are exposed to the whims of the stock market which can have a significant impact on valuations

Self-Driving EVs Could Overwhelm the Data Center Market. Can the Industry Respond?

February 2022

As auto manufacturers pivot their business model away from internal combustion engine vehicles and towards electric vehicles, the stage is being set for millions of self-driving EVs to buzz through the streets. 

The Year Ahead: Forces That Will Shape the U.S. Rural Economy in 2022

December 2021

As we enter the third year of the COVID-19 pandemic, the virus is still in control of the economy.

Major Forces Will Shape the Communications Industry for Years to Come

November 2021

The communications industry is expected to evolve significantly over the next several years as our work and lives grow increasingly digitized.

The Quarterly: Adapting to Persistent Supply Disruptions

October 2021

Businesses of all sizes and across most industries are wrestling with perhaps the worst supply chain bottlenecks to date

Is Now the Time for Smaller Cable Operators to Enter the Wireless Market?

August 2021

New advancements in wireless technologies and the flood of newly available spectrum are enabling national wireless operators to enter the home broadband market with a fixed wireless access solution.

The Quarterly: A Long Tail—Pandemic After-Effects are Just Beginning

July 2021

The long-awaited period of pent-up, exuberant demand is here. And for all the benefits to businesses and consumers, bumps are unavoidable – labor shortages, price inflation, supply chain disruptions, and uncertainty about what a new steady-state economy will look like. They loom large, even as we celebrate a return to normalcy.

Federal Funds, Satellite Rivals Could Expedite Rural 5G Plans

May 2021

The current state of 5G, when rural America can expect true high-speed 5G, and the opportunities that exist for rural operators as 5G is deployed.

The Quarterly: We’re Not Going Back to Pre-COVID Conditions

April 2021

Anticipation of a return to normal is in the air. But for the economy and rural industries, there will be no going back to pre-COVID conditions.

Broadband Operators Well Positioned to Capitalize on Accelerated Connected TV Growth

March 2021

With millions of bored consumers waiting out the pandemic at home this past year, 2020 was a tipping point for connected TV on-demand video streaming services, which drove an acceleration in cable cord cutting.

RDOF Broadband Results Raise Concerns About Execution, Financial Risk

January 2021

The FCC’s recently-released results for the first round of the Rural Digital Opportunity Fund left many questioning how the commission decided to allocate the funds.

The Quarterly: New Year Optimism Confronts the Pandemic

January 2021

2021 has quickly altered the political and market landscape. And optimism, particularly about the second half of the year, is rising. But to get there, all of us must muddle through for a few months more.